Lots of marketers have a certain level of knowledge when it comes to SEO and SMO. And for so many years, utilizing search engines such as Google, to enhance your marketing campaigns, have been strategically successful. Social media continues to grow as the most popular platform to connect with consumers. And because of this, new strategies for digital marketing have appeared. This is the reason why you need to know the 10 actionable tips to succeed in both SEO & SMO.
SEO and SMO Uncovered
A top strategy utilized by businesses wanting to enhance their online reach is SMO or Social Media Optimization. It’s generally using social media as an incentive to increase your business’ online presence. SMO is all about critically building, maximizing, and creating your social media plan to link with your audience and prospects.
For SEO or Search Engine Optimization, it’s basically the method of improving the quantity and quality of your site’s traffic. It’s done by boosting its visibility to the audience of a web search engine.
The 10 Actionable Tips to Succeed in SEO & SMO
Here in our 10 actionable tips to succeed in SEO & SMO article, we’ll look into the strategic tips for success. To begin, we’ll focus on the tips for SEO.
Search Engine Optimization Tips
Write High Quality and Natural Content
Valuable content includes information that answers the questions of your audience. It should give them insights while educating them at the same time.
While creating excellent content, utilize appropriate keywords in a natural manner. Avoid “stuffing” your page with it to increase your site’s ranking. In all honesty, it won’t help at all.
And if search engines catch you, they’ll penalize your site and decrease your rank. If it’s that bad, they’ll entirely remove your site from the index.
Ensure a Link-Worthy Site
Create relevant links within your content. Instead of the “click here” links, write the name/title of the destination.
Note that click here doesn’t have a search engine value. That’s compared to a named link like “smart SEO tips”. It has the keywords you need and enhances your search engine ranking.
Plus, you even improve the ranking of the page you’re linking to. Remember to always utilize descriptive links via linking keywords. It doesn’t only improve SEO but adds more value to your audience.
Keep Your Site Fast
In this day and age, everything is fast-paced. That means you should find ways to prevent your site from loading slow. Remember, it won’t be a good experience for your audience.
Slow pages will frustrate any user, and it’d discourage them from checking your site. What’s worse, they’d likely drop purchasing your products/service, and that’s something you wouldn’t want to happen.
Use Alt Tags
For visual media, always describe these with alternative text descriptions or alt tags. These allow search engines to find your page, which is essential especially when users are on text-only browsers.
Take a ‘Mobile-First’ Approach
Make sure your website is mobile-friendly, which will add value to SEO. By September 2020, Google will switch to mobile-first indexing for every website. You can utilize Google Search Console’s Mobile-Friendly Test Tool to analyze your site.
Social Media Optimization Tips
Here in our 10 actionable tips to succeed in both SEO & SMO article, we’ll discuss the best tips for SMO.
Optimize Your Profile Page
For SEO, it’s vital to optimize your website and content. When it comes to social media, profile optimization is what you should do.
Creating your social media profile may appear like a simple task. However, it’s generally tricky and is one of the areas where businesses fail when it comes to SMO. When optimizing your profile page, think of it as your foundation. It has to be strong and it has to attract. If not, it’ll be difficult to build anything from it. Of course, it’s necessary to fill out everything in your profile and provide adequate information.
Unfortunately, a lot of businesses leave out these fields because they rush through the process. Remember, your page will stand out more if you have an appropriate profile picture and have complete details.
Optimize Your Posting Schedule
The time you publish posts is as vital as what your content is all about. There’s an optimal posting schedule depending on your target audience and the social media site you use. Aside from the schedule, there is also an appropriate frequency of posts. Be sure to make a lot of people see your posts, but don’t bombard their feed and timeline.
Optimize the Content You Post
If “Content Is King” in SEO, the same thing applies to SMO. Social media marketing will not be successful if you don’t share quality content.
You should publish a combination of two kinds of content on social media. These are original content and curated content. Original content is particularly made for social media and is often part of a campaign. Curated content, on the other hand, is content shared from different sources online. Both original and curated content should be relevant and valuable to your audience. Remember, the frequency of posts in your social media will not matter if you don’t publish quality content.
You can determine what content is most relevant for your audience by measuring the engagement in your posts.
Hashtags are labels preceded by ‘#’ that allows people to easily find specific content. Using these for your social media is one of the best ways to reach your target audience. One of the best social media optimization techniques is utilizing relevant hashtags for your campaign. This will make it easier for people to find your content, and it’s a great opportunity to expand your reach.
Take Advantage of Visual Content
Visual content easily catches one’s eye when scrolling through social feeds. This is why it’s better to have more visual content in your SMO strategy. Aside from posting visual content, these should also have the appropriate titles and tags. With that, your images will appear more often in Google Image Search.