With the effects of COVID-19, digital marketing skills are continuously in demand. Job markets simultaneously grow, and companies/brands focus more on digital marketing than ever. But when it comes to careers in digital marketing, are these sustainable opportunities?
If you’re planning to transition or establish a career in digital marketing, you’re looking at the right place. That’s because various careers are available in this area. Not only that, but each is distinct in terms of the required skills, natural abilities, and aptitude. Before we look into the different digital marketing careers, let’s refresh our minds about digital marketing.
Different Careers in Digital Marketing
It doesn’t matter whether you’re aiming for management, business, technology, or the more creative side of the spectrum. Whatever you go for, there will always be available digital jobs.
With that, here’s a list of some of the most in-demand careers in digital marketing.
Content Managers & Strategists
Content management is a vital role for any digital marketing team or agency. The reason is that this job focuses on almost every level of marketing. Plus, it envelops more than just social media and writing activities. How to get a career in digital marketing as a content manager or strategist? You’ll need to understand how to produce SEO-friendly content from scratch and how to organize, keep, and manage it efficiently.
Usually, content managers/strategists are focused on social media strategies, managing a group of team writers, and creating editorial calendars. They also report and strategize with the help of analytics, plus a range of different yet related activities.
SEO and SEM are important for a solid and effective digital marketing campaign. To note, anyone who has solid technical knowledge combined with digital marketing expertise will be big earners in the field. And if they’re experts in the managerial end of the field, things will get even better. Technically, these two are quite challenging to specialize in. That’s because search engine algorithms always fluctuate.
Businesses need to stay up-to-date to consistently have a high ROI. And the bigger the business is, the more complex things get. Plus, e-commerce websites and those that depend on the internet traffic for profit are specifically dependent on strong SEO/SEM strategies.
Virtual Reality Developers and Editors
VR developers and editors are high-tech careers in digital marketing. However, it’s fresh and extremely interesting which gives it lots of room for those on the creative side. Do you have a background that mixes creativity with technology, or do you love graphics or special effects? If you said yes to these, then virtual reality is a good career option for you.
People get into VR if they’re well-versed in different creative software suites or if they’re from the video arts. If you’re into this, you can land a director type of role or begin as an assistant, editor, or tester.
In-demand Digital Skills
With people being online and businesses wanting to be in the online world, digital marketing skills have become in demand. As a result, the job market is booming since brands are focusing more on digital marketing than before.
Here are some of the most in-demand digital marketing skills that are also considered to be the best and highest-paid:
Video Production and Marketing
Video production and marketing have become the primary focus of most marketing strategies. A lot of businesses are pushing video content to quickly grab the attention of audiences.
Today, people are moving to smartphones and the youth are engaged in video content more than ever. That’s because videos are no longer only a medium of entertainment. It’s now also a powerful means for lead generation and promotion, especially on social media.
The introduction of Tiktok and Instagram reels has changed the way people perceive video content. Today, a lot of consumers prefer video content from brands over other types of content. That’s why video production has become one of the most in-demand marketing skills in these years.
Most people are online today, and that’s why every business wants to be there too. A large number of the world’s population has internet access, and with the pandemic, websites have become more important. It’s not only to establish a company, but it’s also a medium to conduct the business.
As a web developer, you need to be updated with different coding languages. Of course, you must have the aptitude to create an attractive yet functional and user-friendly website for the business. Aside from creating a website, web development involves maintaining it.
In today’s digital world, web development is one of the most in-demand digital marketing skills. So if coding appeals to you and you’re good at it, you have career opportunities in the digital marketing field.
Analytics is one of the most technical digital marketing skills and is an integral part of business development. There’s a lot of data today, and professionals are needed to analyze which data is beneficial for a brand.
Analytics show various data like the success or failure of a campaign, the necessary improvements to make, and more. These data help you determine how to gain a larger audience for your business. Analytics help you spot problems on your website to create solutions and provide a better user experience. If analytics weren’t vital, digital marketing would be nowhere today. Having the skill to analyze data and turn these into actionable steps is essential for modern businesses to last.
Digital Marketing Careers – Are They Sustainable Opportunities?
In the past few years, digital marketing careers have become in demand, and today, this has grown even further. With the advancement of technology and the widespread use of the internet, organizations require the help of digital marketers. Digital marketing is a broad career. While some individuals opt to be generalists, you’re free to specialize in a certain digital marketing field. Digital marketing is flexible, so you can pursue other career paths if you’re not fond of social media.
Additionally, you can find employment in established marketing agencies or be your own boss by establishing your agency. Overall, digital marketing careers are sustainable opportunities. The job outlook is steady and the income is competitive, making it one of the most in-demand careers today.