PPC or pay-per-click is the model of internet marketing which focus on the paid ads in SERPs, you need to pay once it gets clicked by someone. It totally deals in the web traffic, major factors which you need to take care while running your ads are:
Keywords: Keyword research & traffic, broad match keywords, broad match modified (BMM) keywords, phrase match keywords, exact match keyword & negative keywords.
Selection of Network: Location target, bidding, ad scheduling & rotation, parts of a text ad.

Types of Goals in PPC campaign:

  • Increasing sales
  • Generating leads
  • Promoting brand awareness

While running a PPC campaign you need to focus on these things:

  • Keyword Relevance
  • Landing Page Quality.
  • Quality Score
  • Creative

How to manage the PPC campaign?

  • Add PPC keywords
  • Split ad group
  • Add negative keywords
  • Refine landing page
  • Review cost-effective PPC keywords

PPC Advertising

However, keyword research for PPC is very time-consuming work because we need to focus on relevancy, exhaustive, and expansive keyword. You must be wondering why PPC is one of the important aspects in digital marketing, as this strategy give you result guaranteed, budget changes according to your budget and you can change target easily. If you want to run a smart PPC Marketing strategy then you need to ensure the user experience on your website, though the PPC world is constantly evolving, just align with all the factors which should be proper then that strategy will run for a good result.