Digital marketing is entirely challenging. With elaborate strategies like SEO, paid advertising, and content marketing, it’s easy to make errors when working on it.
Generally, everyone makes mistakes, and we’re all guilty of this. A lot have seen and experienced some digital marketing mistakes and blunders as they go about their business. Although frustrating, it’s vital to learn from these mistakes and prevent them from further happening in the future.
So today, we’re showing you the most common digital marketing errors that you should avoid.
Forgetting Smartphone Users
In this day and age, almost everyone has a smartphone in their pockets. That’s because they pretty much use it for more than just making simple phone calls. This is the reason why you shouldn’t make the digital marketing mistake of overlooking your customers who are smartphone users.
Remember, having a website is not enough. The website should be optimized and user-friendly for mobile phones and other smart devices. It’s important because people who have bad mobile experience often turn away from a business. Experts say that around 50% of people wouldn’t use much of a company’s services if they didn’t have mobile-friendly websites. And that’s despite liking the brand.
If a website isn’t optimized for mobile users, customers would assume that these brands/companies don’t care about the business. So, never forget your smartphone-user consumers. Optimize the site for them, and if possible, consider creating a mobile app for your business.
Targeting the Wrong People
Another digital marketing error is when businesses target the wrong people. Most companies target a broad set of audiences to reach more prospective clients. So, they attempt to target everyone and anyone. Unfortunately, doing such leaves them discouraged when people don’t purchase their products or services. Other companies/brands assume they know their target audience. However, they entirely end up targeting the wrong people. When businesses target broadly, they aren’t offering relevant content to those people who are genuinely interested.
You can avoid this by researching your target audience. Technically, you’ll need to do some research and testing when finding the right audience. You’ll need to know who’s likely to have an interest in your services and products.
Not Having a User-Friendly Website
Remember, you must have a user-friendly site since it’s vital for any business in this digital age. To make sure that your website is, here are some key features that it should have.
To have a user-friendly website, it should be mobile-responsive. Ensure that each element that you have on your page is scalable. This will allow it to adequately fit your visitor’s screen no matter what device they’re using.
Quick Loading Time & Easy Navigation
Make sure you compress big file sizes on your web page like GIFs, images, and videos. This will keep your website from loading slow and prevent your viewers from getting impatient when visiting your page. With that, you should also plan your website’s navigational design while trying out various versions of them. It’s to see which structure works best for your page and audience.
You can do this by establishing personas according to your previous customers. Generally, these marketing personas are made-up profiles representing your customers according to information about your target audience.
These personas are created from data such as the following:
- Hobbies or interests
- Buying habits, etc.
Absence of a Blog for Your Site
For successful digital marketing, your website definitely needs a blog since it boosts traffic. Business blogs usually have around 98% more inbound links, which greatly helps boost traffic. Not only that, but these can help establish relationships with your prospective clients.
Basically, having a blog on your site is a creative and smart way for you to communicate with your consumers. Plus, it’s also a way for them to interact and reach you. Let your viewers and customers comment on your blog and respond to their comments. It’s the best way to build rapport and a positive connection with them. Aside from these, blogs are a great way for you to receive feedback from customers. People won’t be restricted when it comes to voicing out their opinions and ideas on blogs.
Another reason why blogs are essential for your website is that you can integrate them with social media. These blogs can greatly help if you’re struggling with new posts to offer on your social media pages.
Share the blog post links to your followers on social media. Doing so is an extremely great way to simultaneously keep your pages active.
Your Site is Slow
One of the biggest digital marketing errors that you should avoid is having slow websites. In the long run, it can likely bring huge problems for you and your business. Think about it, you spend a lot of money, time, and effort to bring people to your website. Then, you’ll only drive them back away because it’s too slow. People are generally impatient, so they’ll definitely leave your site if it takes so much time to load. So, don’t let your site’s load time kill the bottom line.
Each second counts, and you can’t afford to lose any of your customers and viewers. The loading time of your page is too vital for you to put up with inferior service. It needs to be a high priority for your business.
Forgetting SEO Optimization
SEO is what makes customers find your business via search engines. Neglecting its use is one of the biggest digital marketing mistakes that companies make.
If you haven’t integrated SEO into your digital marketing strategy, it will be difficult for people to find your website. As a result, you won’t reach new and valuable leads since your traffic will go to competitors instead.
When it comes to SEO, a lot of companies don’t give it enough time to develop and show good results. Keep in mind that it takes time, so you’ll need to be patient.
No one is perfect, so don’t be discouraged if you’ve made any of these digital marketing mistakes. Instead, acknowledge what you’ve done and identify your errors. After that, you take the necessary steps to correct these mistakes. Remember, correcting just one of the errors will positively impact your business. Trying to address all of these will also negatively affect your digital marketing strategy.
Don’t focus on your mistakes since that will stop you from having successful online marketing strategies. Identify and acknowledge your errors, then take the time to set realistic goals on improving.