Headless e-commerce is becoming more popular as days pass. For lots of brands, it offers more platform options. If you’re new to this, we’re giving you an introduction to headless e-commerce, as well as the approach’s ins-and-outs. But first, let’s take a look at what headless e-commerce is all about.
In a nutshell, headless e-commerce is the division of the front and back end of e-commerce applications. The architecture provides brands with the freedom to establish and build however and whatever they want. And most importantly, it lets brands improve customer experience. It’s also an e-commerce solution that manages, stores, and provides content. Since it’s a headless platform, the front end is decoupled then removed, leaving only its back end. To note, the front end is, in most cases, a theme or template. Basically, every functional component like banners, forms, blogs, and other elements of the system can be managed.
Why Even Care for Headless E-commerce?
Since this is your introduction to headless e-commerce, you’re probably wondering why you should even care for it. Basically, you should put a lot of care into headless e-commerce since it has numerous advantages. It lets you move extremely fast since the back and front ends are no longer tightly-connected. From there, you can establish rapid changes and innovations without affecting e-commerce logic.
When changes occur in consumer technologies, you can keep up with the demand and immediately release new transaction touchpoints. Not only that, but this e-commerce solution allows for added personalization and customization. This is while letting you utilize any programming framework/language. Lastly, headless e-commerce makes optimization easier, is cheaper, and can help enhance website performance.
What Makes Headless E-commerce Unique?
Headless e-commerce technology is independently developed for virtual storefronts. Here, people can explore and learn more about a store or specific product. Also, this e-commerce solution is disconnected from other technologies. It allows developers to utilize APIs or others to provide customers with shopping experiences on any platform. As for front-end professionals, they can choose how to display content on their preferred framework.
Utilizing Headless E-commerce
Technically, most developers aren’t designers, and most designers aren’t developers. E-Commerce platforms offer tools and APIs for developers to establish brand-consistent and coordinated experiences across channels. With that, these are based on a single data view.
As for creative teams, they focus on optimizing user experience and the interface. It’s to improve the engagement and conversions of customers. The flexibility of an e-commerce platform guarantees that developers can readily build with speed. Plus, they can take advantage of a collection of codes, tools, APIs, as well as third-party integrations. To advance from the innovation curve and be at the top of the competition, consider headless e-commerce. It makes it easier to establish compelling customer experiences.
There are different reasons why people should go for headless e-commerce. One is that it separates the back from the front end, providing full control over web performance. But of course, these aren’t the only reasons why you should go for this e-commerce solution.
Let’s take a look at what it has to offer.
High Degree of Customization & Flexibility
Customers cross tons of platforms and applications. These include websites, social media, mobile, and more. With that, a brand/company’s market team has to be flexible enough to establish, design, and deploy storefronts. These are necessary to support all the channels available.
Headless e-commerce makes this an easy task, and it’s all thanks to its adaptive structure. A lot of changes and integrations can be made without disrupting the back end. With this e-commerce solution, you can establish a customer experience to complement your brand/company.
Enhanced Multi-platform Shopping Experiences
It doesn’t matter if you go mobile, use desktop applications, the web, IoT, etc. Utilizing headless e-commerce lets you choose the best front-end tooling for each platform. Scaling and adapting your business is easier when the back end can output everything you want.
How Headless E-commerce Impacts Your Customers?
Through the buyer’s journey, you can expect their needs to change. It doesn’t matter what touchpoint they’re using to interact with your brand/company. You’ll need an e-commerce solution to deliver a positive experience for all your customers.
According to research, some customers get frustrated over the inconsistent experiences and information given to them across channels. These issues can readily drive customers away since they need to get a consistently positive experience no matter how they connect. If you don’t, the chances of them going to competitors is high.
Straight to the Customers
With headless e-commerce, it can deliver your products and services straight to the customers. What’s nice about it is that it comes in any format without any design limitations. By being able to expand, e-commerce companies and brands can increase sales and reach a broader audience.
It Offers Customers Additional Security and Less Outages
This e-commerce solution offers an increased level of security, which often lacks in the classic system. In these traditional systems, the functions and components are set together. So with just a small change in a single component, it can greatly affect the entire security system.
Rich User Experience and Interfaces
Since all the elements that users interact with are controlled more easily, you can get more creative when publishing content. Plus, the overall compatibility of headless e-commerce guarantees that your site works efficiently between all devices and all viewing formats.
However, managers of classic e-commerce sites need to account for a responsive design. It’s to lessen the risk of various aspects and elements either disappearing or displayed incorrectly on various devices.
Integrates Commerce and Content While Lowering CAC’s
Legacy systems often have gaps between content-driving traffic and the method that converts prospects to customers. For headless e-commerce, it provides valuable and engaging content for their sites/stores that customers can interact with.
The Bottom Line
Today, brands and companies need to cater to the demands of their customers. As for the consumers, they want even more convenience when looking through and shopping online.
Technically, the pressure resulted in retailers and businesses turning to headless e-commerce. It’s a good thing since the benefits and advantages of doing so are extensive. Utilized together, headless e-commerce helps brands establish a seamless and superior customer experience. As for the customers, they’ll continue enjoying the services provided by brands and companies.